Blissful aroma anytime, anywhere
　　　　100% Mie Prefecture "Ise Hojicha" Tea Bags We have luxuriously selected only the "Ichibancha"—the first flush of the harvest—known for its exceptional aroma, from among the "Ise Tea" grown in Mie Prefecture

, one of Japan’s leading tea-producing regions. Carefully roasted over high heat using skilled roasting techniques, the rich, toasty aroma that fills the air the moment you open the package delivers deep relaxation that soothes your soul.

• The deep umami unique to first-flush tea: We use the leaves and stems of first-flush tea, rather than the third- or fourth-flush tea typically used in standard hojicha. With less bitterness and astringency, the tea’s natural sweetness truly shines through.
• Perfect for both cold brew and hot water: By roasting only the stems intensely, we bring out the roasted aroma and the natural sweetness of the stems, resulting in a clean finish. This makes it refreshing enough to drink in large gulps when cold-brewed, while brewing with hot water releases an explosive burst of aroma.
• Low-caffeine and gentle on the body: The roasting process reduces caffeine content, making it safe to enjoy during your pre-bedtime relaxation, as well as for children, pregnant women, and nursing mothers.