News

• Added Google Pay & Apple Pay as payment methods
  April 23, 2026

  We have added Google Pay & Apple Pay to our payment methods. You no longer need to enter your credit card information when making a purchase. Please try it out.

• MARINE & WALK YOKOHAMA Coffee & Culter
  April 20, 2026

  On April 18-19, we opened a booth at Coffee & Culter at MARINE & WALK YOKOHAMA. We had many visitors. It was a hot day, so we had a great response to the tasting of mizu-dashi (deep steamed) tea and Japanese black tea! Many products were sold out!

• Ise hojicha 50 teabags, value-priced.
  March 27, 2026

  We have received many requests for Ise hojicha teabags, and now we have started selling 50 teabags. We have started to sell 50 packs of Ise hojicha teabags.

• History of Ise Tea" by Koji Takase, our advisor, is now available in full text.
  March 25, 2026

  Our advisor and Japanese tea instructor leader Koji Takase's book "Interesting Knowledge of Tea: The History of Ise-cha" is now available. You can read the full text in PDF format. >The book explains a wide range of basic knowledge about tea, including the manufacturing process of green tea, health components such as catechins, and how to brew tea at the proper temperature....

• Ise Japanese Black Tea 8 Teabags
  March 25, 2026

  Rare Japanese black tea produced in Mie Prefecture has arrived. Compared to ordinary black tea from overseas, it has a mild astringency, a softly spreading, gorgeous aroma, and a slightly sweet taste with a full-bodied flavor. We have only a small amount of this tea in stock, so it will be gone as soon as it is gone. Please purchase as soon as possible.

• Fujihachi Saryo's shopping page has been renewed.
  March 13, 2026

  The overall color scheme is a subdued green and brown tone, reminiscent of Ise tea. >"How to brew tea The "How to brew tea" page has been enhanced. In terms of functionality, the "Buy Now" button allows users to jump to the "purchase procedure" with a single click from a product page, The "Products..." button allows you to instantly jump to the product list from anywhere in the site.

• How to make a delicious hojicha latte by @__wadakanami__
  February 26, 2026

  Gaienmae Cafe Nyuwa The hojicha latte at Gaienmae Cafe Juwa is made with Fujihachi Saryo's hojicha powder! Please check out the cute reel! Please take a look at the cute reel! THansk ! @__wadakanami___

• Notice and Apology for Credit Card Payment System Failure
  February 25, 2026

  There was a system failure in our credit card payment system. The system is now restored and the service is available as usual. We sincerely apologize for any inconvenience caused. We sincerely apologize for any inconvenience caused.

• Decaffeinated green tea designed by illustrator Natsuki Minami
  February 16, 2026

  Fujihachi Charyo's decaffeinated green tea is 70% caffeine-free because we want to drink it every day. Made from Ise green tea produced in Mie Prefecture, this decaffeinated green tea for everyday use retains its aroma and richness. The package design was created by illustrator Natsuki Minami @punip...

• Cute tea garden that looks like a gateau chocolat covered with powdered sugar.
  February 10, 2026

  On February 8, it snowed. The tea garden became like a monochrome photo. It looks like a sugared gateau chocolat. Actually, snow at this time of year is a blessing for tea. The snow that accumulates silently serves as an insulator to protect the tea plants from extreme cold (radiative cooling). to protect the tea plants from extreme cold (radiative cooling)...